Her Soft Life CEO Era Newsletter

Trust Is the New Currency: Why Online Businesses Win or Lose on Credibility in 2025

Here’s what today’s entrepreneurs need to understand about competing in the trust economy—and the exact steps you can take to build credibility even if you’re new, small, or unknown.

The "Easy Money" era of Etsy is over. The "Smart Money" era has begun.

Pivot to these high-utility, B2B, and health-focused niches, and wrap them in the specific aesthetic trends.

The Psychology of the Sell: How Small Businesses Can Win Black Friday Without Bankrupting Their Margins

Black Friday isn’t just a date on the retail calendar. It is a massive, collective psychological event.

Thinkific or Kajabi? Neither—Here’s the Smarter Alternative for Digital Entrepreneurs

If you’re a content creator, coach, or digital product seller, you’ve probably had this thought: “Do I really have to pay $100–$200+ per month forever just to host my courses and funnels?”

If your side gig was a person... 💅

Main Character Energy.

Today’s Assignment: The Vague Post

Why you’re afraid to post (and how to stop). 🫣

POV: You just started your dream side hustle

Entering your Entrepreneur Era

The Ultimate Guide to Starting Your Side Hustle Today: 3 Proven Paths

Best AI Prompts for Budding Entrepreneurs in 2025

Take the Dream Path Persona Quiz

Reflect, Recharge, and Keep the Momentum Going 🌟

Balance, Not Burnout—Sustaining Your Energy 🔋